tbs hero


Custom lettering, brand  guidelines,  font design, campaign packaging and design across conception to realisation in store.

The Campaign ‘25 years an Icon’ heroed Body Butter being the original Icon and championed female empowerment. It saw sales rise 2% nationally in the UK, in just one month after the campaign going live.

The campaign and visual concept was rolled out globally across stores.

Custom lettering for the campaign lockup injected with eye-catching bright, bold colours.

tbs 1

Campaign design applied throughout in-store.

On pack promotion design.

A detailed look at the custom lettering lockup.

Development sketches that were created during the project for client sign off.


Animated logo lockup for instore digital screens.

Example of in-store comms, promoting the campaign.

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