THE BODY SHOP CAMPAIGN IDENTITY
Custom lettering, brand guidelines, font design, campaign packaging and design across conception to realisation in store.
The Campaign ‘25 years an Icon’ heroed Body Butter being the original Icon and championed female empowerment. It saw sales rise 2% nationally in the UK, in just one month after the campaign going live.
The campaign and visual concept is to be rolled out globally across stores in 2018.