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BOMBAY SAPPHIRE – NATIONAL GIN DAY

Design, Illustration, Digital, Social,

Bombay Sapphire celebrated National Gin Day in trendsetting Manchester. An Augmented reality map was created of Manchester, where you could discover the best bars to enjoy Bombay Sapphire. The map was pushed out through social channels and publicized in the media through Time out manchester magazine and similar lifestyle websites.

The AR map was created in partnership with Shazam, the code placed on each map, when scanned the map came to life with interactive videos of how each bespoke signature serve was made at each venue.

The campaign featured a front page takeover of Time out magazine online, OOH advertising located around Manchester and advertising in the Metro. This all culminated in a competition call to action to drive people to take part in the digital event.

MAP ON TABLEb copy

The pullout printed map and info booklet that was distributed inside the Manchester TimeOut magazine.

A detailed shot of the custom brand illustration created for the National Gin Day campaign.

A detailed shot of the custom brand illustration created for the National Gin Day campaign.

A detailed shot of the custom brand cocktail illustration created for the National Gin Day campaign.

Illustration WIP

Development sketches that were created during the project for client sign off.

timeout webiste laptop mockup

The homepage takeover for TimeOut Manchester website. Including the first ever on screen Shazam interaction.

newspaper half page ad

Press ad included in the Manchester Metro to advertise the campaign.

geo-location-bus stop mockup

Geo-targeted OOH adverts that were placed at strategic locations around Manchester.

Custom brand illustration of the participating  bars around Manchester. One was created for each venue.

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