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BACARDÍ – WALKABOUT | Russell Mount
Russellmount@hotmail.co.uk07821683934
Lo res walkabout

BACARDÍ Move To The Sound Of Rum

Digital, Print, Social Content, Animation, Web Design, Logo Design, POS

An on-trade promotion that brought the Island beats to the city streets. Activated across all of the Walkabout accounts in the UK, the Move to the Sound of Rum campaign consisted of a competition website, social content, POS and screen content.

Applied brand elements that were used in static social posts for the campaign.

Applied brand elements that were used in animated social posts.

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In bar comms that were used as posters and table talkers.

Designed micro-site for the campaign competition entry and Spotify playlist link.

Move to the sound of Rum wordmark that was used across all of the campaign.

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