BACARDÍ AND TAILS PACKAGING
Art Direction and design for the new brand partnership. Brand guidelines and brand planning for upcoming product roll out.
As part of a new collaboration between the two brands, BACARDÍ were to create new packaging and a Pump head for the new Berry Mojito pre-mixed cocktail. With future plans for a full roll out of 6 pre-mixed cocktails.
This was distributed on-trade in Greene-king pubs nationally.