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BACARDÍ AND TAILS PACKAGING

Art Direction and design for the new brand partnership. Brand guidelines and brand planning for upcoming product roll out.

As part of a new collaboration between the two brands, BACARDÍ were to create new packaging  and a Pump head for the new Berry Mojito pre-mixed cocktail. With future plans for a full roll out of 6 pre-mixed cocktails.

This was distributed on-trade in Greene-king pubs nationally.

Group 13

The front and back label design for the bottle.

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The back lit frogs eye design applied in situ.

A detailed close up of the label design that includes custom hand drawn illustration.

A detailed close up of the back of the label design.

Group 17

Development sketches and designs that were created during the project for client sign off.

2t2

A detailed break down of how the brand and flavour has been applied to the frogs eye.

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